Free Tool

ROAS Calculator

Move the sliders to model how changes in your key ad metrics affect your return on ad spend. Every variable matters — find your optimal mix.

Your Inputs

Ad Budget

$20,000

$5,000$100,000

CPM· Cost per 1,000 impressions

$10.00

$3.00$20.00

CTR· Click-through rate

1.00%

0.20%2.00%

Bounce Rate

50%

10%95%

Website CVR· Conversion rate

2.00%

0.50%5.00%

AOV· Average order value

$80

$10$200

POOR

Return on Ad Spend

0.80×

Every $1 spent returns $0.80 in revenue

Projected Revenue

$16,000

Ad Spend

$20,000

Funnel Breakdown

Impressions2.0M

Clicks20.0K

Engaged Sessions10.0K

Conversions200

Revenue$16.0K

Industry Benchmarks

Break-evenMinimum viable · 1×

AverageIndustry average · 3×

StrongTop performers · 5×

EliteBest-in-class · 8×